Bachelor of Business Administration
Bachelor of Business Administration (BBA) – Shape Your Future in Business
Texila American University’s Bachelor of Business Administration (BBA) is an industry-aligned, future-ready undergraduate degree program designed to equip students with the foundational knowledge and practical skills essential for a successful career in business. Whether your goal is to launch your startup, pursue a corporate leadership path, or continue into a master’s degree like an MBA, our BBA program offers the perfect springboard.
Why Choose Our BBA Program?
In today’s competitive and fast-changing business environment, earning a recognized business degree can significantly enhance career prospects. Texila’s Bachelor of Business Administration combines core business theories with real-world applications, giving students a strong edge in global business markets.
Our BBA program is tailored to cultivate leadership, critical thinking, analytical reasoning, and decision-making skills. With flexible delivery formats, an engaging curriculum, and specializations in high-demand fields, students receive a world-class education that fits into their lifestyles and goals.
Program Highlights
Duration: 4 years (8 semesters)
Credits: 120 Credit Hours
Specializations Offered:
- Financial Management
- Marketing Management
- Human Resource Management
- Production and Operations Management
- Mode of Delivery: Flexible Learning Options
- Global Curriculum with Real-Time Industry Applications
- Career-focused with Internships & Capstone Projects
Program Aim
The Bachelor of Business Administration program aims to produce well-rounded, ethical, and competent business professionals capable of contributing effectively. Our graduates will possess the necessary competencies to contribute meaningfully across various sectors and take leadership roles.
Program Objective
Our Bachelor of Business Administration program is structured to achieve the following objectives:
- Build a strong foundation in key business domains, including finance, marketing, operations, human resources, and entrepreneurship.
- Foster critical thinking, problem-solving, and decision-making capabilities.
- Strengthen business communication—both verbal and written—for professional contexts.
- Develop leadership and managerial skills applicable in real-world business environments.
- Instil ethical awareness and corporate social responsibility.
- Equip students with a global business perspective.
- Develop an entrepreneurial mindset to lead innovation and new business initiatives.
- Promote effective teamwork and collaborative practices.
- Enhance technological proficiency with modern business tools.
- Ensure graduates are career-ready for entry-level roles across industries.
- Improve financial literacy for personal and professional decision-makin
Program Learning Outcomes (PLOs)
Upon successful completion of the BBA program, students will be able to:
- Apply business theories and frameworks to real-world challenges.
- Demonstrate strong analytical and strategic thinking capabilities.
- Communicate clearly and persuasively in business contexts.
- Manage and lead teams effectively in diverse settings.
- Embrace an entrepreneurial approach to problem-solving.
- Navigate and adapt to changes in the global business environment.
- Conduct effective research to support business decisions.
- Develop and evaluate strategies aligned with business goals.
Program Structure
The Bachelor of Business Administration is delivered over 8 semesters and includes core business courses, electives, specializations, internships, and project work. Students also benefit from hands-on training, case studies, and simulation exercises throughout their academic journey.
YEAR SEMESTER BLOCK CODE SUBJECTS CREDITS
| Year | Semester | Block | code | Subjects | Credits |
| Core Courses | |||||
| Year 1 | Semester 1 | Block 1 | MG2101 | Organizational Behavior | 4 |
| Block 2 | LA2101 | Business Communications | 4 | ||
| Block 3 | MG2102 | Principles of Management | 4 | ||
| Block 4 | MA2101 | Basic Mathematics | 4 | ||
| Semester 2 | Block 5 | MK2101 | Principles of Marketing | 4 | |
| Block 6 | MG2103 | Fundamentals of Business Environment (Management Theory) | 4 | ||
| Block 7 | AC2101 | Principles of Accounting | 4 | ||
| Block 8 | LA2102 | English | 4 | ||
| Year 2 | Semester 3 | Block 9 | BL2201 | Business Law | 4 |
| Block 10 | HR2201 | Human Resource Management | 4 | ||
| Block 11 | EC2201 | Business Economics | 4 | ||
| Block 12 | MA2202 | Statistics for Business Decisions | 4 | ||
| Semester 4 | Block 13 | MG2204 | Strategic Management | 4 | |
| Block 14 | MG2205 | Research Methodology | 4 | ||
| Block 15 | MG2206 | Entrepreneurship | 4 | ||
| Block 16 | MG2207 | Business Management Internship | 4 | ||
| Specialzation Courses | |||||
| Year 3 | Semester 5 | Block 17 | Specialization 1 | 4 | |
| Block 18 | Specialization 2 | 4 | |||
| Block 19 | Specialization 3 | 4 | |||
| Semester 6 | Block 20 | Specialization 4 | 4 | ||
| Block 21 | Specialization 5 | 4 | |||
| Block 22 | Specialization 6 | 4 | |||
| Year 4 | Semester 7 | Block 23 | Specialization Elective 1 | 4 | |
| Block 24 | Specialization Elective 2 | 4 | |||
| Block 25 | Specialization Elective 3 | 4 | |||
| Semester 8 | Block 26 | MG3208 | Project Work | 20 | |
| Total Credits | 120 | ||||
Specialization Tracks
Students can tailor their BBA degree to align with their career goals through one of the following business specializations:
Financial Management
Focus on financial planning, investment analysis, risk management, and budgeting to prepare for banking, corporate finance, and economic consulting roles.
Marketing Management
Gain insights into consumer behaviour, branding, digital marketing, and sales strategy to thrive in today’s competitive marketing environment.
Human Resource Management
Learn the best practices in talent acquisition, employee engagement, and HR strategy to shape effective workforce management policies.
Production and Operations Management
Master logistics, quality control, and supply chain strategies essential for operational efficiency and process innovation.
Testimonials
Ms.Amanda Shivlal
Bachelor of Business Administration (Part-Time)
“Studying tertiary education at university can be an intellectual challenge at times. But I must admit that enrolling in the Bachelor of Business Administration program at Texila American University has been the best decision of my life yet. The learning environment is up to the standards and is comfortable with the best learning facilities. Currently, studying Organizational Behavior as my first studies here so far has been the greatest experience with the most supportive learning environment, faculties, and cooperative classmates. I’m very thankful and obligated to Texila and those special people in my life who have constantly been there with supportive encouragement and motivation, which has kept me going.”
The Bachelor of Business Administration curriculum prepares students for careers
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FAQs
A Bachelor of Business Administration (BBA) is a 4-year undergraduate degree that provides foundational knowledge of business, management, marketing, finance, and entrepreneurship.
Studying BBA builds leadership, analytical, and communication skills, preparing graduates for careers in business or further studies like an MBA.
To enroll in a BBA program, students must have completed high school or equivalent, have English proficiency and have basic math skills.
BBA graduates can pursue roles such as business analyst, marketing executive, and HR manager or continue with an MBA for advanced opportunities.
Yes, BBA programs often offer specializations in marketing, finance, human resources, and operations management that match your career goals.
Yes, BBA is an ideal course for aspiring business professionals. It offers practical knowledge, industry exposure, and strong career prospects.
Texila’s BBA program offers flexible learning Online options to suit diverse student needs.