Marketing Specialization
Program Aim
The Marketing Management specialization curriculum prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization. The approach to marketing education is to provide a comprehensive set of courses and experiences that allow students to approach problems with a clear understanding of the marketing function as well as the interrelationships of marketing with other functions.
Program Objective
The student who graduates with a major in Marketing Management will be able to:
- Critically evaluate marketing situations and make informed marketing decisions.
- Explain the significance of global markets and the universal Management processes to develop global marketing plans.
- Relate how marketing has contributed to the political, economic, and legal environments of today’s global society.
- Develop competency in the technological applications used by the marketing profession.
- Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities.
- Demonstrate professional and effective written and oral communications skills.
- Develop the leadership skills necessary to function as a senior staff member in a marketing department or marketing agency.
Program Learning Outcomes
The program learning outcomes (PLOs) set out the academic learning, skills, and achievements that the student must reliably demonstrate before graduation.
Upon successful completion of the courses in the MKT program, the graduating students shall:
- Use appropriate techniques and software to analyze and solve marketing problems.
- Have effective communication skills, both written and oral, in the marketing context.
- Demonstrate critical thinking through effective integration of their marketing knowledge with other disciplines.
- Be current in their knowledge of the marketing discipline.
- Demonstrate professional behavior at all times.
Program Structure
| Year | Semester | Block | code | Subjects | Credits |
| Core Courses | |||||
| Year 1 | Semester 1 | Block 1 | MG4101 | Management Principle and Organization Behaviour | 4 |
| Block 2 | EC4101 | Managerial Economics | 4 | ||
| Block 3 | AC4101 | Advance Business Accounting & Financial Management | 4 | ||
| Semester 2 | Block 4 | MA4101 | Business Research Methods & Statistics | 4 | |
| Block 5 | MG4104 | Marketing Principles and Practice | 4 | ||
| Block 6 | MG4103 | Strategic Management | 4 | ||
| Specialization Courses | |||||
| Year 2 | Semester 3 | Block 7 | MK4201 | Consumer Behavior | 4 |
| Block 8 | MK4202 | Advertisement and Sales Promotion | 4 | ||
| Block 9 | MK4203 | International Marketing | 4 | ||
| Semester 4 | Block 10-12 | MG4204 | Project Work | 9 | |
| Total Credits | 45 | ||||
Ms.Bukola Ayoola
Master of Business Administration
“I found the support from the Student Mentor very cordial and professional , I have worked with two student mentors and both have been very supportive and willing to help while necessary.“
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FAQs
The Marketing Specialization MBA program at TAU Guyana is a graduate-level program designed to provide students with advanced knowledge and skills in marketing strategies, consumer behavior, market research, branding, digital marketing, and sales management.
Admission requirements typically include a bachelor’s degree from an accredited institution, relevant work experience, academic transcripts, letters of recommendation, a statement of purpose, and sometimes standardized test scores like the GMAT or GRE.
Graduates can pursue various career paths in marketing and related fields, such as marketing managers, brand managers, digital marketing specialists, market research analysts, advertising executives, sales managers, and marketing consultants in diverse industries and organizations.
Marketing managers enjoy benefits such as competitive salaries, opportunities for career advancement, creativity in developing marketing strategies, and the satisfaction of driving business growth and brand awareness.
The cost of an MBA in Marketing varies depending on factors like the institution, program duration, and location. On average, tuition for an MBA program can range from $30,000 to $120,000, not including additional expenses such as fees, books, and living costs.
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