Bachelor of Science in Marketing Management
The Bachelor of Science in Marketing Management curriculum prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization. The approach to marketing education is to provide a comprehensive set of courses and experiences that allow students to approach problems with a clear understanding of the marketing function as well as the interrelationships of marketing with other functions.
The student who graduates with a major in Marketing Management will be able to:
The program learning outcomes (PLOs) set out the academic learning, skills, and achievements that the student must reliably demonstrate before graduation.
Upon successful completion of the courses in the Marketing Management program, the graduating students shall:
|Principles of Management
|Principles of Marketing
|Fundamentals of Business Environment (Management Theory)
|Principles of Accounting
|Human Resource Management
|Statistics for Business Decisions
|Business Management Internship
|Customer Relationship Management
|Product Planning & Branding Strategy
|Advertisement and Sales Promotion
|Specialization Elective 1
|Specialization Elective 2
|Specialization Elective 3
Bachelor of Business Administration (Part-Time)
“Studying tertiary education at university can be an intellectual challenge at times. But I must admit that enrolling in the Bachelor of Business Administration program at Texila American University has been the best decision of my life yet. The learning environment is up to the standards and is comfortable with the best learning facilities. Currently, studying Organizational Behavior as my first studies here so far has been the greatest experience with the most supportive learning environment, faculties, and cooperative classmates. I’m very thankful and obligated to Texila and those special people in my life who have constantly been there with supportive encouragement and motivation, which has kept me going.”
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