Bachelor of Science in Marketing Management

Awake the Business Leader in You with our BSc Marketing Management Degree programs

Program Aim

The Bachelor of Science in Marketing Management curriculum prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization. The approach to marketing education is to provide a comprehensive set of courses and experiences that allow students to approach problems with a clear understanding of the marketing function as well as the interrelationships of marketing with other functions.

Program Objective

The student who graduates with a major in Marketing Management will be able to:

  • Critically evaluate marketing situations and make informed marketing decisions.
  • Explain the significance of global markets and the universal marketing processes to develop global marketing plans.
  • Relate how marketing has contributed to the political, economic, and legal environments of today’s global society.
  • Develop competency in the technological applications used by the marketing profession.
  • Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities.
  • Demonstrate professional and effective written and oral communications skills.
  • Develop the leadership skills necessary to function as a senior staff member in a marketing department or marketing agency.

Program Learning Outcomes

The program learning outcomes (PLOs) set out the academic learning, skills, and achievements that the student must reliably demonstrate before graduation.

Upon successful completion of the courses in the Marketing Management program, the graduating students shall:

  1. Use appropriate techniques and software to analyze and solve marketing problems.
  2. Have effective communication skills, both written and oral, in the marketing context.
  3. Demonstrate critical thinking through effective integration of their marketing knowledge with other disciplines.
  4. Be current in their knowledge of the marketing discipline.
  5. Demonstrate professional behavior at all times.

Program Structure

Year Semester Block code Subjects Credits
Core Courses
Year 1 Semester 1 Block 1 MG2101 Organizational Behavior 4
Block 2 LA2101 Business Communications 4
Block 3 MG2102 Principles of Management 4
Block 4 MA2101 Basic Mathematics 4
Semester 2 Block 5 MK2101 Principles of Marketing 4
Block 6 MG2103 Fundamentals of Business Environment (Management Theory) 4
Block 7 AC2101 Principles of Accounting 4
Block 8 LA2102 English 4
Year 2 Semester 3 Block 9 BL2201 Business Law 4
Block 10 HR2201 Human Resource Management 4
Block 11 EC2201 Business Economics 4
Block 12 MA2202 Statistics for Business Decisions 4
Semester 4 Block 13 MG2204 Strategic Management 4
Block 14 MG2205 Research Methodology 4
Block 15 MG2206 Entrepreneurship 4
Block 16 MG2207 Business Management Internship 4
Specialization Courses
Year 3 Semester 5 Block 17 MK3102 Consumer Behavior 4
Block 18 MK3103 Customer Relationship Management 4
Block 19 MK3104 Product Planning & Branding Strategy 4
Semester 6 Block 20 MK3105 Advertisement and Sales Promotion 4
Block 21 MK3106 Digital Marketing 4
Block 22 MK3107 International Marketing 4
Year 4 Semester 7 Block 23 Specialization Elective 1 4
Block 24 Specialization Elective 2 4
Block 25 Specialization Elective 3 4
Semester 8 Block 26 MG3208 Project Work 20
Total Credits 120

BSc in Marketing Management

Ms.Amanda Shivlal
Bachelor of Business Administration (Part-Time)

“Studying tertiary education at university can be an intellectual challenge at times. But I must admit that enrolling in the Bachelor of Business Administration program at Texila American University has been the best decision of my life yet. The learning environment is up to the standards and is comfortable with the best learning facilities. Currently, studying Organizational Behavior as my first studies here so far has been the greatest experience with the most supportive learning environment, faculties, and cooperative classmates. I’m very thankful and obligated to Texila and those special people in my life who have constantly been there with supportive encouragement and motivation, which has kept me going.”

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